About Us
CasinoRank is a dedicated platform where we evaluate, compare, and rank online casinos to help New Zealand players make informed, realistic choices before signing up. We focus on how casinos actually operate in the local market—from the registration flow and NZD payment options to game access and long-term usability—rather than just repeating what they say in their ads. We built CasinoRank for Kiwis who want clarity in a crowded and often confusing online space. The industry moves fast, offers change constantly, and reliable information is often hard to separate from promotion. Our role is to cut through that noise. We review casinos based on real criteria, compare them side by side, and explain what matters without exaggeration. If you’re looking for clear comparisons, market-relevant insights, and honest explanations, this is exactly what CasinoRank is designed for.
Why can you trust our reviews?
Trust is built through consistency, not big claims. At CasinoRank, we focus on usability, fairness, and transparency across everything we publish for the New Zealand market. We explain how online casinos work, what you can reasonably expect as a player, and where limitations or trade-offs may exist. Every casino is reviewed using the same predefined criteria, which keeps comparisons clear and balanced. As platforms evolve over time—whether through feature changes, availability updates, or adjusted terms—we aim to reflect those developments in our content where relevant.
Our full evaluation framework is publicly available. You can check it on our How We Review page to see exactly how decisions are made and what factors influence rankings.
Our core values
Transparency
We don’t believe players should have to guess how a ranking was built or why a casino sits where it does. We explain our thinking clearly, point out limitations when they exist, and avoid dressing things up just to make them look better than they are.
Player Relevance
We look at how casinos actually work once you’re inside the platform. By focusing on the sign-up flow, withdrawal speeds, game access, and everyday usability, we help you see what playing there is really like before you commit any of your own money.
Accuracy
We keep our content aligned with how casinos behave in practice. When something changes, we adjust. When something doesn’t work as expected, we say so—without making a bigger deal out of it than necessary.
Consistency
Casinos are reviewed using the same framework, market after market. This keeps comparisons fair and makes sure rankings don’t shift based on trends, pressure, or short-term noise.
CasinoRank in numbers
How we rank online casinos in New Zealand
Our ranking process is structured, repeatable, and supported by both automation and manual review. We evaluate online casinos across core areas such as trust and licensing, usability, payment methods like POLi and Pay by Mobile, game availability, and overall platform stability. Data is gathered through automated systems that collect information on bonuses, availability, and regional access, alongside hands-on testing, market monitoring, and ongoing platform reviews. This allows us to combine measurable data with practical assessment of how a casino performs in real use.
Nothing is ranked in isolation. Each casino is assessed in context of its market, audience, and intended use. You can explore the full methodology on our How We Rank page, where every evaluation step is explained in detail.
Our history
CasinoRank began as a single comparison platform with a clear goal: make online casino information easier to verify and easier to understand. Over time, we expanded into new markets, refined our methodology, and introduced additional verticals and formats. Along the way, we improved editorial standards, strengthened data validation processes, and built a review framework that scales without losing consistency.
The first CasinoRank blog is published
The first CasinoRank blog is published
CasinoRank evolves into a dedicated casino review platform
Platform redesign and structural update
Platform redesign and structural update
Global expansion strategy is defined
Content made available across 20 languages
Content made available across 20 languages
Launch of OnlineCasinoRank, LiveCasinoRank, and MobileCasinoRank
SlotsRank and NewCasinoRank verticals introduced
SlotsRank and NewCasinoRank verticals introduced
eSportRanker, BettingRanker, and LottoRanker launched
CasinoRank® trademark officially registered
CasinoRank® trademark officially registered
Coverage expands to 50 international markets
More than 1,000 players guided to new casinos in a single month
More than 1,000 players guided to new casinos in a single month
CasinoRank team grows to 50 people
CryptoCasinoRank vertical launched
CryptoCasinoRank vertical launched
Major platform redesign
The story continues
The story continues
The CasinoRank team
CasinoRank’s content is written by experienced copywriters and iGaming experts with hands-on knowledge of online casinos. Their work is grounded in practical research and real platform use. Meet the team behind the content and the work that goes into every page on CasinoRank.
Jacob Mitchell
publisher
Jacob "JackpotJake" Mitchell, a Canadian maestro of the online casino landscape, curates content with precision and passion. As the Publisher at OnlineCasinoRank, he ensures that readers always hit the jackpot of information.
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FAQ
What is CasinoRank?
CasinoRank is a trusted platform dedicated to reviewing and comparing online casinos, providing clear, practical information for New Zealand players based on consistent criteria and real-world performance.
How does CasinoRank review online casinos?
We review online casinos using consistent criteria such as robust licensing, reliable payment options, diverse game access, overall usability, and how the platform truly performs in real use, going beyond what's simply stated in terms and promotions.
How accurate is the information on CasinoRank?
We are committed to keeping our content accurate and up to date for our Kiwi audience, though some details originate from third-party providers and may evolve. Our pages are regularly reviewed to reflect any relevant updates.
Who is CasinoRank for?
CasinoRank is built for New Zealand players who want clear, practical information about online casinos, whether you're choosing a platform for the first time or comparing sites you already know.
